Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors

Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors

Macau tourism numbers are up through 1st quarter of 2017, and that’s continued good news adhering to a slight bounce in visitor arrivals throughout the year that is previous.

Macau tourism is once again bustling, but the city is now less reliant on gambling, as tourist attractions like Wynn Palace’s SkyCab pull in brand new travelers.

China’s gambling friendly area is experiencing a comeback of sorts after President Xi Jinping initiated a corruption crusade in 2014 that targeted VIP touring companies that had been catering to the mainland’s wealthy. The authorities alleged that high rollers were utilizing Macau and junket operators to maneuver money out of the nation’s heavily taxed control.

With tens of billions of dollars invested, casino companies had to quickly rethink their marketing strategies. Today, resorts are offering attractions that interest a wider demographic than simply China’s elite. And therefore far, it’s working.

The Macao national Tourist Office expects visitor arrivals to develop five percent in 2017, a substantial enhance compared towards the 0.8 % ‘upswing’ the city experienced in 2016.

Keys to Attraction

A new study from a Macau University video gaming researcher has identified nine essential non-gaming facets that are enticing people to visit the enclave, as well as perhaps more to the point, maintaining them coming back.

In a paper titled ‘Play, Shop, Eat, Drink, Rewar Continue reading “Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors”